How to run the test
Four things that will make the results actually mean something.
Run two or three at a time — not all seven.
- Seven creatives split a budget seven ways and none of them gather enough data to call a winner. Run a pair, let one win, then test the winner against the next.
Judge on clicks and registrations. Not likes.
- The provocative ones (D, F) will collect the most comments. The plain-benefit ones (C, G) will likely collect more signups. Those are different outcomes and it's easy to crown the wrong winner.
Warm and cold audiences want different things.
- Cold traffic — lead with C or G. People who don't know the event have no patience for cleverness and respond to a plain benefit.
- Warm traffic / retargeting — D and F are strong. They reward someone who already trusts the source.
These are seven designs, not one design × seven headlines.
- So the test tells you which creative wins overall, not which headline wins in isolation. If you want a clean headline-only test, say so and we'll rebuild them all on one identical layout.
One thing to decide on purpose: B, C and E use CLEAR's teal. That's because they started as Christa's personal pieces — but if these run as pure CommanderHQ ads they may read as CLEAR-affiliated. Easy to recolor to CommanderHQ blue if you'd rather they stay neutral.
A
B
C
D
E
F
G
Specs & what else is available
- Size: 1080 × 1350 (4:5) — the standard vertical feed size for Instagram and Facebook.
- Also available on request: 1080 × 1080 square for feed placements, and 1080 × 1920 for Stories and Reels. Quick turnaround since the layouts already exist.
- Editable: dates, times, seat counts and headlines can all be changed without a rebuild.
- Recoloring: any of these can move to CommanderHQ blue, or to a different palette entirely.